top of page
case study image.png

From Dealing With Unstructured Teams to Working as a United Team: AOC Sport’s Coaching Journey

Case Study with Matt Rhodes

"Through this transformative experience, we gained clarity of purpose and cultivated clear thinking. "

Aoc sport.png

At a Glance

In response to encouragement from Sport England, AOC Sport embarked on a new phase by entering multiple funding periods and establishing a fresh team with innovative work methodologies. AOC sought assistance in structuring and nurturing the team, defining its culture, and adapting to the evolving landscape.

The Challenge

As a place-based team, AOC faced several challenges:

  • During a pivotal period marked by the launch of a new strategy, restructuring and the commencement of a fresh funding cycle, brought about significant alterations to AOC Sport's composition and operational dynamics.

  • Navigating this transformative phase required a shift in approach, focusing on team development and ensuring clear understanding of individual roles and contributions.

Coaching Benefits

Developed an effective Leadership Team

Who are now able to influence and grow collaboration

Revised ways of Working and Communication

This helped the cross-district team develop effective relationships and trust with each other

Developed and changed the system

​This helped with the growth of the organisation

Solutions

Through a tailored package of support containing both individual and team coaching, we provided the whole team with development, support and guidance in response to their unique needs and challenges. This included:

 

  • Developing and understanding of the purpose as a team and as individuals

  • Moving them from a culture of delivering projects towards being influencers and playing a bigger role in the ecosystem

  • Working strategically in partnership to achieve a bigger goal

AOC Sport.png

How We Helped

  • Five Sessions - To bring the team together to discuss purpose, ways of working and development of specific skills

  • Individual and Team Coaching - and development

  • Toolkit - To help support their activities - states of relationships, giving feedback, creating a vision and building resilience as a team

Discover the lasting impact coaching with LeaderLine can have on your life. Take the first step - register today and lead your space with purpose.

Abstract Paper Shapes

About LeaderLine Coaching

Matt Rhodes.jpg

"We discovered profound insights into what it truly means for us as a united team and as individuals on this journey of growth."

Matt Rhodes

Senior Policy Manager

AOC Sport

Sign up to Active News

Active News is our monthly newsletter packed with essential industry updates, latest developments, and a sneak peek into ongoing and upcoming events. Each issue also highlights inspiring success stories from our coaches and coachees. Subscribe now to stay informed and get to know us better.

Thanks for subscribing!

The Activation Project logo

|     The Activation Project is a social enterprise.

27 Regent Street, Leamington Spa, Warwickshire, United Kingdom, CV32 5EJ​

​+44 (0)20 8798 0839 | hello@activationproject.org

  • Linkedin
  • Youtube

|     Follow us on our socials

©2026 The Activation Project.

bottom of page