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We are a not for profit organisation on a mission to help the UK become and stay more active

In partnership with

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Equipping individuals
and organisations with
the capability to make
a difference

We partner with organisations across the UK who are playing their part in creating a healthier, happier and more active nation.


Working with them we inspire, encourage, develop and support every single person who

is working, volunteering or leading in sport, activity, health and well-being.

Through these partnerships we help create new and exciting customer-focused experiences aimed at attracting and retaining a wider, more diverse range of customers.

20 years of customer experience expertise driving our 3 core capabilities for success

We design and create bespoke solutions precisely matched to the context, community and outcomes required. These 3 core capabilities are built into every solution and complement the technical sports and activity coaching that already exist in the sector.

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Developing the workforce so that they are able to give each of their customers a service experience which is perfect

for them and engages them for the long-term

New and exciting activities and propositions

Creating innovative approaches to enable organisations to attract and retain new and current participants

Inspiring, supporting and develop leaders by giving them the skills, capability and confidence to succeed at delivering large scale initiatives across whole regions

Delivery at

Hyper-personalised and super-engaging customer experiences

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We’re on a mission
for a reason

It is widely known that even a small amount of activity improves your mental and physical



In fact the NHS have published that if you are active for only 30 minutes a day, five times a week there is a lower risk of:

  • Type 2 diabetes by 50%

  • Breast cancer by 20%

  • Depression by 30%

  • Dementia by 30%

  • Coronary heart disease and stroke by 35%


It has been proven that regular physical activity can improve your general mood,

self-confidence and sleep quality as well as give you more energy and reduce stress levels.

However, we know it will take much more than just statistics to sway the inactive into becoming active.


We practice 

what we preach

We are a team of activity enthusiasts and sports fanatics, who all personally experience the benefits of leading a more active life.


We believe that by developing the activity sector to become more customer experience focused, we can start to play our part in tackling the inactivity crisis.

Award-winning work with some of the best and well known organisations in the UK








Our expertise in customer experience, innovation and the leadership of large-scale change has been developed through our sister company Impact Innovation.


Our work has been proven to work in organisations including John Lewis, the NHS, Accor Hotels, Nissan, O2 and Tesco. 


The methodologies and development approaches used have delivered real benefits for organisations, their staff and customers. These benefits include:

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Increased customer loyalty and greater levels of customer (and patient) satisfaction

New, successful service propositions resulting in new revenues

Creating a customer culture to maintain business performance

Increasing staff capability and confidence

Increasing the skills of leaders to become service leaders

Creating large scale system leaders

We'd love to connect with you

If you would like to find out more or contact a member of the team please do not hesitate to contact us by phone or email. 

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27 Regent Street

Leamington Spa


CV32 5EJ

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