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Leadership Coaching

Updated: May 18, 2023


Why is Coaching important in today’s world and what would you classify as effective coaching?

Today, we live in a world that is increasingly Volatile, Uncertain, Complex and Ambiguous (#VUCA). For individuals and organisations this means, being far more alert, agile, responsive and performance focused to achieve goals.


With the daily effort needed to balance personal and work life, individuals can easily lose focus and #motivation, or at times even feel mentally strained. #Coaching is a highly effective way for individuals to be able to focus and improve their performance, overcome obstacles and achieve their goals.


#Coaching is a powerful tool that helps develop an individual’s or team’s capacity to perform better, improving their effectiveness, both at work and in their personal space.



#Effectivecoaching has some underlying foundations:

  1. Ensuring a healthy, trustworthy and professional relationship between the #Coach and his/her #Coachee.

  2. Creating a listening space that allows for greater understanding and appreciation by the #Coach to his/her #Coachee.

  3. Co-relating instances of challenges allows #Coachees greater freedom to express themselves, bring clarity in their thinking and making them more self-aware.

  4. Capturing the Coachee’s coaching journey via apps that allow for reflection and learning.

  5. Using various #Toolkits to help structure the challenges so that the #Coachee can work towards the actions to help them develop.


Let us first understand who a Coach and Coachee are.

‘Coachee’ is a term used to describe individuals who are seeking #coaching to help overcome specific challenges or obstacles, support and improve their personal or professional #performance, or may be part of a team or organisation that is receiving coaching to improve their collective performance.


A ‘Coach’ works with the coachee to identify their goals and objectives and to develop a customised #coaching plan that is tailored to their specific needs and circumstances. By working with a coach, coachees can gain valuable insights and feedback, learn new skills and strategies and receive ongoing support as they work towards their objectives.


#Leadership #coaching in the Sports & Physical Activity sector, involves providing support, #developing and #training individuals or teams within the Sports & Physical Activity (#SandPA) sector, to enhance their #leadership skills and achieve their goals. The role of a leadership #coach is to help #leaders and #managers in the Sport & Physical Activity sector, to identify their strengths and weaknesses, develop a growth mindset, and improve their overall performance as a leader.


Globally, the demand for #leadership #coaching in the Sports & Physical Activity sector is growing, particularly in countries where sports are a significant part of the culture. In the United Kingdom, there is a growing demand for leadership coaching in this sector, with many #sports #organisations recognising the benefits of #coaching to improve performance, support leaders wellbeing and develop talent. According to a survey conducted by the Chartered Institute of Personnel and Development (CIPD), coaching is the most used #developmenttool in the United Kingdom, with over 80% of respondents using coaching in some form.


Here are some key points to consider about #leadership #coaching in the Sports & Physical Activity sector:

  • Benefits of leadership coaching: Leadership coaching helps leaders to improve their communication skills, build stronger relationships, enhance their decision-making abilities, and improve team dynamics. Coaching also help to reduce stress, increase motivation and confidence, and enhance overall performance.

  • Goals of leadership coaching: The goals of leadership coaching in the Sports & Physical Activity sector vary depending on the individual or team being #coached, but typically include enhancing #leadershipskills, improving team performance, and achieving personal and professional outcomes.

  • Coaching process: The coaching process typically involves an initial assessment of the individual or team's needs and their aims, followed by the #development of a coaching plan that outlines specific outcomes and strategies for achieving them. The coach then works with the individual or team to implement the coaching plan and provides ongoing feedback and support throughout the process.

  • Types of coaching: There are several types of #coaching that can be used in the #sportsindustry, including #individualcoaching and #teamcoaching.


In summary, #leadership #coaching is essential for improving performance and achieving success in the Sports & Physical Activity sector. With the support of a #qualifiedcoach, #sportsleaders can develop the skills and mindset needed to become #effectiveleaders and achieve their goals.


#LeaderLine is The Activation Project’s Coaching service that provides a conversational approach with the coaches engendering trust, mutual respect and appreciation. This kind of coaching provides an individual with the opportunity to take higher levels of personal ownership, responsibility and clarity of thought in the process.

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